» Nokia challenge Apple’s mobile operating system into a position to master killer

Nokia challenge Apple’s mobile operating system into a position to master killer
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Global mobile phone market by the negative impact of economic crisis, in 2009 the global mobile phone shipments will fall 8.3% (IDC projected data), and intelligent mobile phone market contrarian expansion, in 2009 global smart mobile phone shipments will rise by 6% -11% (iSuppli expected data). Admoc from another set of data shows that: iPhone OS operating system in the global mobile OS market share by half a year ago to 4% growth in February 2009 to 33% of Symbian’s market share in the same period fell 64 percent from 43 %, Windows Mobile market share from 13% to 7%. The same report also revealed that G1 the first Android mobile phone market at 3 months after the United States smartphone market share of 5%.

Exclaimed the industry: the descent of the Nokia Terminal king! The descent of Motorola’s portable handset development are valued, but the descent of the Nokia portable Internet development event. By Sony Ericsson, Motorola, Samsung and LG of the assault, which is Mobile Jianghu; Nokia by Apple and Google’s assault, it is portable Internet arena. Only this way can we clarify why Apple and Google as a portable apex new personnel quickly.

Apple’s success: view out of Terminal Terminal

iPod does not lie in the proceeded achievement of the iPod, but iTunes, iPhone does not lie in the proceeded achievement of the iPhone, but iTunes, wireless me, app shop and other services and applications. iPod and iPhone goods are very good, but only as a tilting issue, the achievement of merchandise discovery to assist the desires of innovative writing. Nokia and other customary manufacturers desire to apprehend up, but furthermore at merchandise discovery and service discovery efforts of these two facets of pain. Telecom Consulting Derui believe, OS is the key.

Product research in the development consider, iPhone customer understanding because of the close to exact, because it is a comprehensive programs and hardware incurable from the crunchy yield have to guru in rank to guru the hardware OS authorize production. Windows portable guru certificate and authorization weighed against to hardware manufacturers have the agency to realise the exact hardware and programs co-ordination, the superiority of both boundaries are playing to the limit, so as to wares research gives a many deal of room.

Innovation in the service, iTunes, Mobile me as well as the iPhone’s app warehouse, etc. Services are supported on the assassin OS development, and through an open SDK to manipulate the right to re-evaluate requests for paid job, which play a third-party developers can in addition churning of thoughts Application denied. Audit apps for the able-bodied development of the app warehouse is very needed to flaunt open on google at this purpose is in addition unambiguous. crunchy yield mastered the OS, on the tenure of the autonomy of service research, or creative genius in addition need to move out the hands of others.

Nokia’s dilemma: looking ahead to the expansion of service localities

Nokia is an inapt role. On the one hand, as the fatal locality of the monarch, has an enviable clientele base; On the other hand, the area in the fatal rather than of a powerful market place permits operators to a high degree of vigilance. Objectively assess, Nokia’s client groundwork is only echoed in the supply, in increments, in specific, intelligent wireless telephone users, the poor performance. In supplement, Nokia is furthermore the flaw of the client control: command from the personal issue of outlook, until lately a wholly-owned Nokia to purchase Symbian, Nokia’s only entire command of the functioning scheme, from the issue of outlook of locus of command, users of Nokia’s likeness in the eyes at more is a constructor, and do not comprise a heritage, emblem commitment anxieties exist.

Early in 2006, according to Nokia from the “Services and Software” to “terminal equipment R & D and manufacturing” to “market operator” means the value chain into its business sector, and to “services and software” as the strategic focus, and subsequently carried out a large number of acquisitions to complement its mobile Internet services and the accumulation of applications. However, the performance of their markets, these efforts seem to be the strong impact of the iPhone was routed. Symbian’s bloated and cumbersome verification are the main factors, in fact, because of the reasons for the operating system, the existing mobile phone can not access a lot of Nokia OVI Store. Another reason is that Nokia in the mobile Internet the most developed in Japan, South Korea and the United States market share is very limited, although the specific reasons vary, but operators are one of the key customization. Operators resulted in the vigilance of Nokia Nokia’s influence only exist in some countries in Western Europe and emerging markets.

With the iPhone’s quick advance in market location, operators may be mindful of the iPhone’s reliance, consequently, chances survive Nokia, the premise is still in its wares research and service innovation. Nokia 5800 from the recital at the North American market, the Nokia yield at demanded many of improvements, service deductions in the paddock can view frontwards to.

Internet forces: the market into the incurable

Google is a special role. Can not be ignored is the powerful software Google R & D capability, computing resources and the Internet in the traditional areas of the tentacles everywhere. OS and other mobile phone owners do not like, android market’s immediate objective is to rapidly enhance the competitiveness of the android operating system, rather than to sell existing OS users store their applications. Therefore, Google does not get any software sales revenue. The Android platform will be the ultimate goal of the mobile eco-web, and the accumulation of its Internet resources transplant, achieve growth in the next decade. In addition, Android mobile OS is only as a starting point, the ultimate aim is to become a PC and mobile devices, including all equipment, including a unified platform.

Although there is no evidence that Google participated in the hardware design, but its UI design capabilities rival Apple can, therefore, android mobile phone is worth looking forward to the product innovation. Innovation in the service, Google Mobile Internet and necessary attention to the difference between the Internet, much remains to be not only to Internet applications and services transplantation.

In augmentation, Microsoft’s portable OS in the environs of the minimal widening of the PC Windows enterprise model. As a service research, Microsoft ushered in the crunchy yield retain Windows Market for Mobile. Telecom Derui good suggestions does not: First of all, its principle support HTC housing in collapsible shelters google and crunchy yield are turning into close partners, Microsoft’s skills to negotiate; Secondly, WM market share and amassed over the years has been the iPhone portable requests for paid job past unwind, there is no superiority to chat first.

Terminal from the current development, firmly grasp the mobile operating system mobile terminals are the only way to say, is the only way to ensure that the user experience.

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