So you want a credit card, a new savings account, or a secured loan. If you’re just shopping around, it would make sense to use an unbiased money comparison website, right? It would seem not, according to the latest news and research.
New research shows that whilst the comparison sites give a good idea of what is out there, they do not show every product on the market. Many print or offline best buy tables will show great deals which simply do not appear in the online tables. One reason is that some companies simply do not want to appear in the tables.
Many of the so-called best deals are also offered by financial service providers outside the UK, meaning they are beyond the remit of UK regulations. This does not necessarily mean that you loose out on good service, but if that company folds, you could be left in the lurch.
What you won’t see on the comparison sites are some of the finer details: some companies offer a fee reduction for holders of multiple policies. Additionally, the lack of detail on the tables means that what looks like a good deal in terms of money offers far fewer benefits than another more expensive product.
“These comparison sites are very useful,” says Abbi Rouse of Interfinancial Limited, the online loans brokers. “They give people a good idea of the products out there. But nothing beats speaking to a real person with experience of the industry.”
Another problem which comparison site users are discovering is the ‘one size fits all’ dilemma.
The sites, and indeed the service providers themselves, use differing information to calculate their premiums and rates. It is vital that clients check the small print to make sure that what they want is what they get, particularly with regards to insurance cover.
“People don’t like filling in long questionnaires, so the websites try to keep them as short as possible,” says Brian Brown at Defaqto, the product research company. “This means that a lot of assumptions are being made about the kind of product you are looking for. If these assumptions are wrong, and incorrect information is passed on to [an] insurer, you could have a worst case scenario whereby it is only after you have an accident that you discover you are not covered.”
But there are other problems relating to the comparison services, which may end up doing the customer no service at all: Financial service providers are now finding themselves pressurised to beat their competition by scoring high on the comparison site tables. With price, not service, leading the field, many providers are skimping on the service details in order to provider the lowest price.
“Companies have to play the supermarkets’ game. If they don’t produce premiums that make it into the top five, then they won’t sell any business,” says Brown. “This means we will see the increasing development of cheaper products, which cost less but offer fewer benefits. Other companies will simply withdraw, which could lead to less competition and rising prices in the future.”
So, what is the answer?
“By all means use the comparison sites to do your research,” says Rouse. “But don’t discount getting an actual quote from a broker. They have access to all the best rates and can give you a better picture of which product is right for you. If you decide to go for the cheapest, that’s your choice, but sometimes paying a little more can get you a better deal in the long run.”
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